Why use an infographic?
We have all seen them on social media and websites. Colorful, eye-catching, and easy to understand, infographics can help your organization make a point quickly and easily. As Jaime Nacach from Business 2 Community says in the article Why, How and Where to Use Infographics,
“Infographics are reportedly 30 times more likely to be read than text – including this blog post. Are you surprised? Infographics, when used for marketing your business, can help you increase the communication of data, increase engagement on social media and increase website traffic. It’s best to take advantage of this information and use it when marketing your business.”
The Best Free Online Tool- Canva
I have started using Canva to create infographics, advertisements and posters. Signing up for an account is free, although they do have a premium version which gives you access to thousands of free images and a number of upgrades for organizing and resizing your work.
My most recent Canva project was this facebook ad. Using a template to get started, I was able to choose the best facebook size right from the beginning. The drag and drop interface made adding a custom image easy! Although I am comfortable with Adobe Illustrator and Photoshop, Canva makes creating a piece for online use a 5-minute experience.
Have data? Create an Infographic
Most organizations have a lot to share with their community; personal stories, data about their programs, and reasons to get involved. Here is how to create an infographic using Canva:
- Log into Canva
- Click Explore templates
- Choose an infographic template that has a structure you like
- Choose edit this template
- Change colors, typography, images, and content
- Save infographic
- Choose Download to save for the future
- Choose share- send to people, share on facebook or twitter with a caption, get a link to the infographic, or embed on a website.
Canva makes it easy to get your work out in front of the public. The share to facebook and/or twitter allows you to add a caption with the graphic. The embed tool allows you to copy and paste your infographic right onto a web page.
Next time you want to reach out to your community, consider creating an infographic. I would love to hear if you have used Canva or have created infographics for your organization.